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January 4, 2008
By: TOM BRANNA
Formulators know Noveon Consumer Specialties products from Lubrizol for their quality, consistency and technical know-how. Now the brand can be recognized for its creativity, too. The Noveon Consumer Specialties “Make it…/Formulate with Confidence” print advertising campaign was recently named a runner-up in BtoB magazine’s Best of 2007 Creative Award. The campaign appears in seven languages around the globe. More info: www.personalcare.noveon.com
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